So what happens when you set a minimum bid for Facebook ads?
First of all, if you do not control costs, your ads will be delivered at the minimum cost per ad on Facebook.
The budget will be adjusted to maximize the results you specify, assuming the entire budget is used.
In other words,This is recommended for those who have a set budget but don’t know how much resources to allocate .
Cost control refers to controlling the use of the budget when running advertising, such as maximizing the number of acquisitions within a budget in relation to a target cost per conversion, or maximizing the number of acquisitions at a fixed cost per acquisition.
What if the minimum bid for Facebook ads doesn’t suit me?
In fact, this is the minimum cost per ad for Facebook ads as the initial setting for ad delivery.
In other words, if you send out albania cell phone number list ads without thinking about it, a minimum cost will be set for Facebook ads.
However, there may be cases where this minimum bid for Facebook ads does not suit you.
What should you do in this case?
In that case, you will need to set a bidding strategy other than the minimum cost.
Let’s look at bidding strategies other than the minimum bid.
Average Cost to Achieve Upper Limit
Cost cap is a bidding strategy that sets a maximum average cost per goal for your ad.
Using the average cost cap will automatically bid up to the required price to maximise results without exceeding the cap.
This is suitable when you in case of not doing so the risk of running out want to keep your cost per acquisition (CPA) below a certain amount regardless of market conditions.
Using average cost cap may result in your bidding running slower than a minimum cost bid strategy.
If you don’t have a specific CPA goal and are focused on spending your entire budget, the lowest cost bidding strategy is the better choice.
Also, when using a cap on average cost to achieve your goal, the information gathering period may be longer than with other strategies.
Please note that not all optimization objectives are applicable to average cost caps.
Please note that if the target for business sale lead the average cost-per-goal upper limit is set too high for the advertising material you are placing, your advertising budget will not be used up.
Bid limit
The bid cap is a setting that prevents you from exceeding the target acquisition cost you set.
Instead of letting Facebook arbitrarily adjust your bids based on cost and value goals, you can set a bid cap across your entire bids.
For example, if you want to direct people to ads for less than 100 yen per click, setting this will ensure that your advertising results will be less than 100 yen.
This strategy works well if you don’t want to bid more than that amount in order to get a conversion.
The bid cap does not control the cost per acquisition displayed in the report. So you have to change your bid price each time, which can be a hassle.
You can also use bid caps to calculate your bid based on your expected conversion rate and marginal cost.
Target Price
The target cost is the cost you set to achieve your target acquisition cost.
By setting a target bid. Facebook will ensure that your average bid stays within 10% of the amount you enter in Cost Control.
Setting a target bid is useful if you want to maintain a fixed cost per optimization event.
Facebook may not be able to maintain your average cost at the. Same time as your desired amount throughout the duration of your campaign.
However, once the campaign period and information gathering period are over. You will be able to get as close to your desired price as possible.
