using AJAX and don’t include crawlable

pagination, restricting search engines’ ability to crawl and index review content, which can help them understand relevancy. Here are two key considerations to ensure that search engines can index your customer reviews. Utilize <a href> links You should use standard <a href> links when creating pagination for your reviews. This ensures search engines can easily discover and crawl each component page. Here’s an example of how you might implement this in HTML: <nav> <ul A Simple Guide for Beginners 10. Add internal links Internal linking is a critical part of improving the SEO of your product

pages. Adding strategic internal links to

different products and categories helps search engines better understand your site structure and helps PageRank flow throughout the site. One great element of product page internal linking is that it can be largely automated. Here’s an overview of the common types of internal linking you’ll see on product pages and how they’re often implemented. Complementary products Often, you’ll see complementary

products to the one being purchased

, when viewing a blazer product, a complementary product would be recommending shirts and trousers. Example of complimentary products This is usually manually selected by a site merchandiser or is rule-based. For example, if the product is a blazer, rules would be configured to show products from categories like “shirts,” “trousers,” and “pocket squares.” Related

products Alongside complementary

products, you’ll often also see  Dominican Republic Email List directly related products to the one viewed. Example of recommended products These would often be automated by displaying products belonging to the same category and sometimes ones with common attributes to the one being viewed. Frequently bought together This is another common way related products are displayed on product pages. Amazon is known for this

feature; when viewing a product

you’ll often see a “Frequently Bought Together” section that shows you common products that others typically buy with the one you’re viewing. Example of frequently bought together items This is automated based on customer purchasing data. If customers often buy a camera, a tripod, and a camera bag, these items would display. Links to all parent categories In some instances, product pages will feature links that lead back to all parent categories to which the product belongs. This allows users to

navigate back and explore other items

within those categories easily. It  Random Password Generator also benefits SEO by getting PageRank to flow back to important categories on the site. This is usually implemented by simply listing the categories to which the current product has been added. Example of linking to all parent categories on a product page Breadcrumbs Breadcrumbs enhance navigatioSmart Investor’s Guide to Buying a Website By Despina Gavoyannis ✓ Reviewed by Joshua