Hardwick January 23, 2024 15 min read

is a Senior SEO Consultant with 8+ years of experience growing B2B, e-commerce, SaaS, and national brands. She’s an optimist at heart, taking time to enjoy life’s silver linings each day. Article Performance Data from Ahrefs Linking websites 25 Sign up for Ahrefs Get SEO metrics of any website or URL. Get the week’s best marketing content Email Subscription Enter your email Subscribe Evolve – Singapore – October 24-25 Contents Think of why you’re buying a website to begin with Find potential websites to buy Audit the websites that seem

interesting Evaluate the niche and broader

market Reach out to the seller, ask questions and do due diligence Negotiate the sale and migrate the assets FAQs Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or earn “passive” income. It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases

come equal. In this post, we share tips

on everything you need to know to buy your first website with confidence, including: Where you can find available websites to buy The process for buying a website Essential due diligence tips to determine if a website is a good investment Common concerns and how to overcome them There is no one-size-fits-all approach to buying a website or determining what a good investment will be. Following these steps will

help you identify if a site is right for you

or not. 1. Think of why you’re  Maldives Email List buying a website to begin with Knowing what your goals are with your website acquisition influences the entire process. Different types of websites are better suited to achieving different goals. If you’re seeking to reach a new audience, look for digital businesses with established audiences. For example, in 2021 Hubspot acquired media startup The Hustle and exposed its brand to new audiences in the startup and investing communities. If you want to expand your reach

online, consider competing websites

or those in adjacent spaces. For example, in 2016, a blog about car advice sold for over $35 million to an Australian news publication seeking to expand its online reach in the automotive industry, even though it already had an automotive media publication under its wing. If you’d like to earn more passive income, look for websites already earning a stable monthly income. Marketplaces and brokerages show earning reports of websites available for sale and in some cases, you can also continue to work with the

existing team so there’s less work on

your shoulders with managing Stay Updated Get daily the asset. Example of a website’s earnings over time Example of a website’s earnings over time Overall, the best investments are the ones you have the skills to grow and manage. For instance, don’t buy a media publication if you have little experience growing a blog. Likewise, if you’ve never worked in eCommerce, don’t go all in on an online store, dropshipping or any kind of website that deals with physical products. 2. Find potential websites to buy The most common places to buy websites are website marketplaces and brokerages, though you can