keywords to see what is working well for
your competitors and what they’re getting rid of. New and lost competitor pages, via the Dashboard in Ahrefs’ Site Explorer SEO metrics for your website Many of the most common enterprise SEO reports are based on metrics for your own website. Lots of teams and even other SEOs will want to see various SEO metrics to see how things are going. YoY and MoM statistics You can compare metrics between two dates on Overview. Here, you can see changes for Ahrefs Rank (AR), Links, Referring Domains,
Keywords, Traffic, and Traffic Value
in the last year. YoY SEO metrics for your domain, via the Overview in Ahrefs’ Site Explorer YoY trends You can also look at YoY trends for your own site. You may want to use your GSC or analytics data if you have it, but GSC is typically limited to 16 months of data. If you’ve connected it to Ahrefs though, we store and show a longer period of time and you’ll eventually be able to show the YoY data for this for
multiple years. You can also use the
Years tab in Overview along with average volume to show general trends or issues. We show trends for Organic Traffic Value, Organic Traffic, Referring Domains, Domain Rating, URL Rating, Organic Pages, and Crawled pages. YoY trended view for various SEO metrics, via the Overview in Ahrefs’ Site Explorer Brand vs. non-brand breakdown I typically split branded and non-branded terms with Looker Studio
and a custom list of branded terms
. You can use either GSC or Ahrefs data Cell Phone Number List Gansu for it. This is what the filter looks like. You can also use the tagging system in Rank Tracker to tag branded terms and get the breakdown there. Brand vs non-brand filter in Looker Studio Critical page and keyword monitoring Enterprise companies will typically have some kind of top pages or top keywords project. These look at the most critical pages and/or keywords for your business and help you see their performance over time and any trends or issues. They’re typically used in meetings where there is a quick analysis and an action plan created for any issues or for any successes. You try to look at what worked well so you can replicate it, and try to look for any issues to
see what happened. You can use the
report in Site Explorer to get this kind of view for your pages. We will be adding one for the Organic Keywords report in the future as well. Compare pages view provides a critical view for monitoring your most important pages Enterprise SEO scorecards We already talked about competitor SEO scorecards, but there are also normal SEO scorecards that you can use to monitor performance and compare one group to another or one section of a site to another. Our Site Structure report in Site Explorer has a lot of the information you’d use to create this scorecard view. You can even compare between two dates. The columns are customizable so you can show only the metrics you need.
We have Referring Pages, Referring
Domains, Organic Traffic, Traffic What should I do if I get cheated Value, Organic Keywords, and Organic Pages available. The Site Structure report in Ahrefs’ Site Explorer has many SEO metrics you’d find on an enterprise SEO scorecard You can pull technical issues from Site Audit where you might want to show health scores over time for different sections of the site, Core Web Vitals, or general errors. In the past, I’ve created views that showed the number of pages we still need to redirect, Core Web Vitals scoring, and pages that have too many redirect hops. CrUX performance dashboard via Ahrefs’ Site Audit You can also create custom groupings of pages using our