Why can’t you just attach what you have to a landing page and be done with it? Word documents, PowerPoints, and similar templates are perfect for creating your ebook but not for delivering it.
Because these templates are editable, the contents of your ebook are too easily corrupted, distorted, or even lost when moving from your computer to the hands of your future leads. That’s where PDFs come in.
You’ve seen these letters at the end of files before. Short for Portable Document Format, the .PDF file type essentially freezes your ebook so it cell number it can be displayed clearly on any device. A popular alternative to PDFs is the .EPUB file type.
See a comparison of EPUB to PDF here.
Pro tip: One reason I believe shifting to PDFs is important is because you can also share them as links. This makes it much easier to spread your ebook around, and your readers won‘t need to download it if they don’t want to.
Your ebook should be available for download through a landing page on your site.
A landing page is a web page that promotes/describes your offer and provides a form that visitors need to fill out with their contact information to access your ebook.
This is how you can convert your visitors into business leads that your sales team can ultimately follow up with.
For instance, you went through this landing
page to access this ebook template.
If you’re still not sure how el salvador cell phone number list to get started, download this free ebook to learn more about optimizing your landing pages for conversion.
And if you‘re looking for a faster, easier way to create your ebook landing page, check out HubSpot’s free Campaign Assistant tool. Instead of writing and editing for hours, Campaign Assistant can generate your copy with just a few clicks.
Pro tip: I recommend that you don’t forget about SEO when creating your landing page. It can make or break your conversion rate. Optimize meta tags and include relevant keywords, especially for your ebook.
12. Promote your ebook and track its success.
Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels.
However, in 2024, almost 80% of writers said marketing was the hardest aspect of the ebook process. As of this year, authors have dedicated more than thirty-one hours and $617 on marketing per month to promoting their ebooks.
So, I’ve shared five ways you can do this:
- Advertise your new ebook on your website. For example, feature a CTA or link to your offer’s landing page on your resources page or even your homepage.
- Promote your ebook through your blog. For instance, consider publishing an excerpt of your ebook as a blog post. Or write a separate blog article on the same topic as your ebook, and link to it at the end of your post features of targeting delivery in facebook ads using a call-to-action to encourage readers to keep learning. (Note: This very blog post is the perfect example of how to promote an offer you created with a blog post.)
- Send a segmented email to contacts who have indicated an interest in receiving offers from your company.
