Next, let’s look at the disadvantages of going in-house.
- It takes time and money to acquire operational know-how
- It is difficult to obtain the latest information from each media
- Difficult to standardize skills
It takes time and money to acquire operational know-how
If you develop the system in-house, everything from the initial setup to operation will be done in-house, meaning you will have to build up case studies from scratch without any support.
Until stable operations are sweden cell phone number list achieved, the organization may incur losses, and it is assumed that there will be enough time and budget to allow operations staff to grow and accumulate know-how within the company .
On the other hand, if you hire an agency, they can develop and implement the best strategy based on past cases, which will help you achieve stable results more quickly.
It is difficult to obtain the latest information from each media
Various information is shared with advertising agencies from various media outlets such as Google and Yahoo!
New advertising menus and better communication with customers functions, as well as examples from other companies, are shared, so you can immediately use hot information from media to improve your advertising.
In addition, agents are provided with information about seminars held by each media outlet at an early stage, so they can always access the latest information.
When operations are done in-house, this type of information is difficult to share, so the person in charge needs to actively gather information .
Difficult to standardize skills
In the case of an advertising agency, know-how is shared within the company, so there may. Be little impact even business sale lead if one of your company’s staff members leaves the company.
When starting an in-house advertising operation. Small or medium-sized businesses. Will likely have one member of staff assigned as a “web marketing manager” to. Manage each advertising medium and web-related initiatives, right?
It is easy for the situation to become dependent on the individual. So when a staff member leaves the company. The handover must be carried out smoothly so that the entire web marketing initiative does not come to a halt.
It will be necessary to devise ways to standardize skills. Such as having a few people operate the system or establishing a training system.
Benefits of outsourcing listing ads to an agency
From here, let’s take a look at the advantages and disadvantages of outsourcing your advertising to an advertising agency.
First, let me introduce the benefits.
