Customer Success controls costs by changing the way customers are served based on the expected customer LTV and business strategy.
This is called the ” touch model .”
Low-touch is one of the ways of approaching customers in the touch model, in which a representative manages multiple customers simultaneously.
Through seminars and training sessions, you can efficiently reach out to many customers.
For those who work in customer success or want to get started
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Low-touch features
Scalability
Low-touch is an approach in which one person manages many customers at the same time, making it possible to handle a large number of customers with fewer human resources.
This means that even if your business expands and your customer base grows, you don’t need to dramatically increase the number of agents, which increases the scalability of your organization.
Communicate efficiently
Low-touch allows for efficient communication netherlands whatsapp number data with customers, enabling smooth customer management.
However, you must be careful not to focus too much on efficiency and end up alienating your customers.
It’s important to maintain trust with your customers by communicating with them regularly and providing support that meets their needs .
Differences from other touch models
Compared to other touch models, low touch has the following features:
High five
Low touch doesn’t offer as much personalised digital transformation: core technologies support as high touch, but it’s a good choice for mid-tier customers who want some assistance.
However, it is also necessary to be flexible in switching from low touch to high touch depending on the situation .
Tech Touch
Tech touch leverages technology to increase efficiency by reducing the involvement of human resources compared to low touch.
It is also effective to combine low-touch and tech-touch to share popular content and distribute archived seminar videos.
Community Touch
Community touch encourages customer phone number thailand interaction. Low touch focuses on efficient customer management, where customer interaction is not the primary objective.
