Google currently offers certifi. digital marketing courses , providing tips and recommendations on SEO, with the direct support of the company.
However, something unusual happen.
Afact that spark. controversy and rais. doubts about this technological colossus.
Can you guess what SEO tips they taught in their course? If you thought about word count switzerland mobile database and keyword density, you were right. In their course, it was recommend. to write more than 300 words per page and maintain a keyword density of around 2%.
It is important to note that these courses are taught by Google employees, who, according to the company itself, are experts in the field.
One of the course slides includ.
The following message: “Write more than 300 words on your web page. Your page has a higher chance of ranking in search results if it contains a considerable phone number thailand amount of quality content .” It also clarifi.: “Keep keyword density below 2%; this means that 2% or less of the words on your web page should be keywords.” Here is the slide that Gianluca Fiorelli shar. on Twitter:
This tweet prompt. a response from Danny Sullivan, a member of Google’s Search team, who comment.: “I’m not part of the team that generat. this [the slide], and neither are they on the Search team.” He then emphasiz. that what was taught was not correct, adding: “As part of the Search ws database team, we do not recommend any ‘density’ limits or anything like that.” He also stress. that “this can be ignor.” – suggesting, in other words, that the advice given in Google’s own course should be disregard..
This fact is significant and reinforces the idea that Google should not offer digital marketing certifications that include SEO content.
In less than 24 hours Google retract.
But the most curious thing is that, in less than a day since Gianluca Fiorelli post. his tweet, that section of the course was delet.!
