How to create a lookalike audience

By gfhyjui / February 18, 2025

Let’s take a look at how to create a lookalike audience.

Before you create a lookalike audience, make sure you’re the owner of the page or pixel you want to create it from .

Go to “Audiences.”
(You can also create a lookalike audience when creating an ad in Ads Manager.)
Select the “Create Audience” dropdown and choose “Lookalike Audience.”
Select a source
(this can be a custom audience)
Select the country or countries where you want to find similar people.
Use the slide to select your desired audience size.
Select “Create Audience.”

Once setup is complete, it may take 6 to 24 hours for your audience to be created.

Audiences are updated every 3-7 days.

You can still use lookalike audiences without waiting for your audiences to update.

What are the core audience combination patterns for Facebook ad targeting?

It’s a core audience, but there are cross-pollination patterns within the core audience.

The core audience azerbaijan cell phone number list combination patterns are as follows:

There are three types:

It would be great if you could master each setting, so let’s go through them one by one.

Let’s start by looking at the OR setting .

OR settings are settings that target users who meet either condition A or B.

As the name suggests, it is “or”, so you can set multiple conditions .

If you want to deliver ads to ashrit kamireddi stigter uitvoerende hoof multiple targets based on multiple interests, use the OR setting.

for example,

Basic setting: Fukuoka Prefecture, 20s, female
Detailed target: beauty, diet, health

If you set it as

Ads will be delivered to users who fit any of these criteria.

Please note that the ads will not be delivered to women in their 20s who live in Fukuoka and are interested in beauty, diet, and health.

Next is the AND setting .

The AND setting allows you to reach users who meet both conditions A and B.

Unlike the previous “OR setting,” this option allows you to narrow down your settings quite a bit, so I recommend it.

In the example above, you business sale lead could target “women in their 20s who are interested in beauty, diet, and health.”

Next, we ‘ll look at exclusion settings .

Exclusion settings are settings that target “users who do not meet certain conditions .”

There may be times when you want to exclude users who meet certain criteria when targeting them.

If you want to target users who do not meet certain criteria , you can set exclusions.

In the example above, you could target users who are interested in beauty and dieting, but exclude users who are interested in health.

The thing to be careful about with exclusions is that they can end up broadening your targeting or narrowing it down.