Specific content of listing advertising operations

Before I talk about the advantages and disadvantages of in-house development, I think it’s important to understand, “What exactly do you get to do in the first place?”

So, let me give you a brief introduction to the work that our operations staff do in relation to listing ads.

The work is broadly divided into two parts: “initial setup” before ad delivery and “account management” after delivery .

Each of these tasks requires specialized work, and if you ask an advertising agency to do it, you may be charged an additional labor fee as an initial expense.

Let’s use Google Ads as an example.

Initial Setup

First, let’s list the preparation afghanistan cell phone number list tasks you need to do before you start using the system and go through the initial setup process.

To create a website, you will need to do some detailed work such as registering your site URL, setting up payments, and setting up conversions, but the general preparation steps are as outlined above.

Account Management

Once the initial setup is complete, full-scale operation begins.

From then on, as your budget digital transformation: core technologies is consumed and advertising costs accrue, you will need to monitor and adjust your account daily.

It requires skills to discover and deal with abnormalities, so if you are not familiar with management, you will often not know the answers and will fail.

However, the strength of listing ads is that they can be effective even with a small budget.

You can immediately stop the business sale lead delivery, and marketers can quickly implement the PDCA cycle to identify issues and acquire the skills necessary for business.

Is it better to develop listing ads in-house?

Even if you say you want to in-house your search ads within your company, many people don’t know where to start.

It is very rare to see a company poaching personnel who have experience in operational know-how from advertising agencies. Since many company staff hold multiple positions or are new, it can be difficult to get the company on track from the start .

If you are planning to have a monthly budget of more than 10 million yen from the start , leave the management to an advertising agency.

Each company has different products and services they want to promote through advertising. As well as different sales methods. And the purposes of advertising also vary, such as purchases. Customer inquiries requests for information store visits, etc.

First, learn about the advantages and disadvantages of. Operating in-house” and “asking an advertising agency. And then decide on the appropriate method that will be effective for your company.

Advate, an in-house support company, holds free in-house support web seminars every month, so if you’re interested, please join us!