opportunities in every kind of market, though

goals. In addition to understanding the market, you’ll need to also scope out existing competitors in the space and how the website you’re looking at is positioned against them. The Organic Competitors report in Site Explorer will show you the top websites competing for similar keywords and how much bigger or smaller they are compared to the website available for sale. Example of organic competitors positioning graph in Ahrefs Having bigger competitors is not a bad thing. In fact, it could be a sign that the market is lucrative and worth investing in. However, if the website you’re looking at is currently not very competitive, it will also require more skills and technical knowledge to improve it. 5. Reach out to the seller, ask questions and do due diligence Website due

diligence is the process of dotting your

i’s and crossing your t’s when evaluating whether a website is a worthwhile investment. No matter if you’re reaching out to a seller through a marketplace or brokerage or if you’re securing a private deal, this is an essential step of the process. You can ask the seller to share access with analytics tools and some financial accounts and you can often schedule a video chat to ask more detailed questions about the website. Here are some questions to consider. Have you optimized the website for SEO? If a seller

has optimized the site for SEO, it helps

to know exactly what they’ve done. You can also learn a great deal about what they tried that worked wonders and what didn’t work as well. If the seller has not done any SEO, that may be ok depending on your goals. Many people don’t know where to start with optimizing a website and this presents a great opportunity for buyers with SEO know-how to take the website to the next level. You can also verify the

actual SEO performance of the website

using Google Search Console if the  Micronesia Email List seller has set it up. If they haven’t, Ahrefs’ Site Explorer is a great alternative for estimating overall organic performance. Where does the majority of the traffic come from? Make sure you check out the different countries and channels the website receives traffic from. Both of these can be assessed in Google Analytics (or similar tools) so make sure to request access from the seller. In particular, check out the “Acquisition” reports to assess what channels users are coming from and how well SEO, ads and social campaigns may be working. You should see something like this:

GA4 acquisition reports showing top

channel groups You should also check out the User Attributes > Demographic Details report to see what countries people are visiting the website from. It will look a little like this: GA4 Demographic Details report showing top countries people visit a website from Have you done any link building? Some sellers are honest about purchasing links or using private blog networks (PBNs), which opens up the opportunity for you to ask more follow-up questions about what they did. Other sellers are not so

forthcoming which is why scoping

out the backlink profile in  Knowledge Management Ahrefs is critical. Poor quality paid links can have very nasty consequences for websites. How was your content created and how often do you upload new content? With the latest move towards helpful content and combating the rise of AI content, it can be a big boon to know exactly how the seller went about content creation. Did they create everything themselves? Do they work with subject matter experts? Did