These can be done a number of different
more in SEO vs. other channels. If another channel
is better at showing their value, they will get additional funding that could have gone to your team and your initiatives. Check out our guide on enterprise SEO for more tips on how to be successful in this environment. Comparing SEO metrics vs. competitors Another way to get buy-in at companies is to compare your site vs. your competitors. This relies on a more emotional sales play. No one wants to lose to their competitors! If you can show that you’re losing or falling further behind on various SEO metrics, it makes it much easier to argue for additional funding and resources to carry out the projects you
believe will have the biggest impact. Market landscape
view For a high-level overview of the competitor landscape that is visually appealing, check out the Organic Competitors report in Ahrefs’ Site Explorer. This shows you three different metrics at a glance including Organic Traffic Value, Organic Traffic, and the number of pages on the site. You can also use a list of custom sites for the visualization if there are certain competitors you want to show. Market landscape via of competitors, via the Organic Competitors report in Ahrefs’ Site Explorer You can add a date comparison such as this year vs. last year to show how the market has evolved over a period of time.
Market landscape via of competitors with
date comparison, via the Organic Competitors report in Ahrefs’ Site Explorer The report will also work with more than just domains. You can plug in a specific website path or page if you’re reporting to a particular group or product team and need a more narrow view. Competitor SEO scorecards Competitor SEO scorecards offer an in-depth view of your performance against competitors, showcasing areas of
strength and areas for improvement
ways. You’ll often see some all-in-one Cell Phone Number List Belize scorecards with different sections like website health, visibility, and links. Other times these will be individual scorecards broken out into different sections. They typically include changes to the values such as MoM or YoY numbers. Some metrics you may want to include in a competitor scorecard: Share of Traffic Value (SoTV) Share of Voice (SoV) Traffic Value Traffic Organic Pages Links Referring Domains Website
Health Core Web Vitals Average Content Scores
SoV is commonly used, but I feel like I should explain SoTV since I haven’t seen this mentioned anywhere before. SoTV takes SoV a step further by equating it to money, which execs would like more. It helps identify your share of valuable traffic instead of traffic in general. I believe it is a stronger metric than SoV to use for reporting, but you could use both. Our Traffic Value metric is what it would cost to buy ads for all of the organic traffic you get. The formula to calculate SoTV would be similar to
calculating SoV. Here’s the calculation:
Your Traffic Value / (Total of your Traffic Value + the Traffic Values of Some VoIP providers offer each of your competitors) x 100 You can see SoV and SoTV for up to 10 domains on the Overview report in Site Explorer. share of traffic value for enterprise seo tools We don’t have exactly what I’d want for a competitor scorecard view in Ahrefs yet, but the data exists in many parts of the tool and you could pull the data with the API to create your own scorecard. I created a few examples you can use.
