Content Gap tool to find these opportunities
created a few example competitor SEO
scorecards that you can use as a baseline: General competitor scorecard Month-over-month competitor scorecard Year-over-year competitor scorecard To use these you will need to first make a copy and add your Ahrefs API key. If you’re using the general scorecard, you’ll need to select a date (it must be the first date of a month to work). Then, add your domain and your competitors. You won’t need to add a date with the MOM and YOY versions. Just add the API and competitor URLs. Here’s an example of what the
output will look like: Example output for competitor
SEO scorecard We also have some views that are close like the competitor view on the Dashboard. Competitor SEO scorecard, via the Dashboard in Ahrefs’ Site Explorer Compare individual metrics You may want to show individual metrics over time vs. competitors. The main chart in Overview is made to
do exactly that. You can compare multiple
metrics including: Organic traffic value Organic traffic Referring Domains Domain Rating Organic pages Comparison of SEO metrics against competitor websites, via the Overview report in Ahrefs’ Site Explorer These individual metrics can also be forecast forward to estimate the future state. We have an entire post on SEO forecasting with a bunch of different scripts that let you forecast different metrics vs. competitors. This is a powerful view for getting buy-in on projects and can be done at the site or the page level. Forecasting can be done with a number of SEO metrics including: Traffic value Traffic Links
Referring Domains SEO forecast of traffic value
vs. competing domains. SEO forecast Cell Phone Number List Nepal of traffic value vs. competing domains. Use my SEO forecasting guide to create one of these for yourself. If you’re doing more traditional opportunity forecasting to sell content creation initiatives, check out our custom CTR curve models based on your own Google Search Console (GSC) data in the GSC Overview report in Rank Tracker. There are some templates to help with this type of forecasting in the previously mentioned forecasting post. Custom CTR curve based on GSC
data Content opportunities You can use the
, but you may see some repeated opportunities because of similar keywords. We will update this to add clustering and help reduce this extra noise. Content Gap report in Ahrefs’ Competitive Analysis tool For now, you may want to export the keywords from the Content Gap tool and paste them into Keywords Explorer. Then go to the “Clusters by Parent Topic” tab. This should give you actual content opportunities you may not be covering. Clusters by Parent Topic via Ahrefs’ Keywords Explorer You can take these opportunities and the total volume of the clusters to use
in your forecasts to come up with more accurate
forecasts than those that use just What happens if personal information is leaked one term per page. You could also just look at our Traffic Potential (TP) metric to get an idea of how much traffic a page might get. Competition monitoring You can use Content Explorer to keep an eye on your competitors’ newly-published pages and pages that they have updated. Content Explorer showing new and republished competitor content If you create a Portfolio on the Dashboard that includes competing websites, you end up with some pretty interesting views in other reports. For instance, you can get winners and losers for pages and keywords across all of your monitored competitors. Top winners and losers for competing pages, via the Dashboard in Ahrefs’ Site Explorer You can also see new and lost pages and