Ebooks can increase the visibility and credibility of your business while positioning your brand as a thought leader in your industry. However, these ebooks can sometimes be hard to write, even though they offer many benefits.
Here are some proven tips I recommend to help you write excellent ebooks.
Remember: The goal of your ebook is to generate leads for your sales team, so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.
This means your ebook should stay consistent with the topics you cover in your other content distribution channels.
Rather, it‘s your opportunity to do a it cell number deep dive into a subject you’ve only lightly covered until now, but something your audience wants to learn more about.
For example, in listening to sales and customer calls here at HubSpot, I’ve learned that creating ebooks is a massive obstacle for our audience, who are marketers themselves.
So, if I can provide not only this blog post but resources to make ebook creation easier, I’m focusing on the right topic that will naturally lead to a sales conversation.
Here are some sample ebook titles iceland cell phone number list to consider to get your creative juices flowing.
- X Best Practices for [Insert Industry/Topic]
- An Introduction to [Insert Industry/Topic]
- X Common Questions About [Insert Industry/Topic] Answered
- X [Insert Industry/Topic] Statistics For Better Decision-Making
- Learn From The Best: X [Insert Industry/Topic] Experts Share Insights
Note: Replace “X” with the appropriate number
You can also use our free Blog Topic Generator tool to develop more ideas. Most blog topics can be comprehensive enough to serve as longer-form ebook topics.
Below, I’ve added one of these headlines to Ebook Template 1 from our free template pack:
Pro tip: From personal disadvantages of in-house listing ads experience, I can tell you that instead of adopting a generic approach, you should dive deeper and focus on a specific audience group to learn about their motivations, preferences, and problems.
Remember, everyone can‘t be your audience, as covering everyone’s pain points in a single book is difficult.
