SEO Book For Beginners by Ahrefs and was

the Technical Review Editor for The Art of SEO 4th Edition. He’s an organizer for several groups including the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, the Raleigh SEO Conference, runs a Technical SEO Slack group, and is a moderator for /r/TechSEO on Reddit. Article Performance Data from Ahrefs Organic traffic 219 Linking websites 94 Sign up for Ahrefs Get SEO metrics of any website or URL. Get the week’s best marketing content Email

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Singapore – October 24-25 Contents Equate SEO metrics to money Comparing SEO metrics vs. competitors SEO metrics for your website Status or project reports Opportunities reports API & Looker Studio reports Enterprise SEO Dashboards Enterprise SEO metrics are key performance indicators

(KPIs) used to measure the effectiveness of your SEO

efforts. Monitoring these metrics helps you prove value and shows the success of your SEO program. You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people. Equate SEO metrics to money for executives Money is what businesses care about. It’s the end result of all of your SEO efforts. If you can show your SEO initiatives had an impact on the bottom line of

the business, then you’ll get more buy-in and

resources. You want to report on  List of Japan Cell Phone Numbers revenue, or any metrics that are closely related to money. Most of this is going to come from your own business data. Here are some enterprise SEO metrics related to money: Revenue. This is as direct of a number as you can get. It’s not often easy to get to though. In many cases, you’ll be combining data from a lot of sources and taking partial credit as part of a multi-touch attribution system. Sales Qualified Leads (SQLs). These are leads your sales team has determined are potential customers. Marketing Qualified Leads (MQLs). Leads generated from marketing. Conversions.

When a lead has performed some action you

wanted them to take. Customer Lifetime Value (LTV). The average revenue a customer will generate over their lifetime with a business. Customer Acquisition Cost (CAC). The total cost of acquiring a new customer. Opportunity value. For these, you typically create a few scenarios saying if I do these things, this is what I forecast the results will be. So if you want to do a project like cleaning up redirects, you can say this is the number of links you’ll reclaim, this is the value of a link or cost of buying a link, and you can come up with a value number for the project. Return on Investment (ROI). This is how much you

make in return for an investment of money after

you account for your costs. You may  What should I do if I get cheated see this as a yearly number or based on things like the total lifetime value of a customer. Cost efficiency. Saving money can be as important as seeing an increase in revenue.  PPC and SEO teams such as using the same landing page for both instead of each team creating their own pages. Or you may choose to cut spending on paid ads for branded terms if no competitors are bidding on them, since that traffic will just go to organic instead. In an enterprise environment, you’ll be fighting other teams for resources or budget. You need to be able to show why your company should invest