Highlight quotes or stats.
Another way to enhance your ebook is by highlighting quotes or stats within your design. Just be sure the quote or stat you’re using genuinely adds value to the content.
Whether you’re emphasizing a quote or adding a visual, keep all your content within the same margins.
If your copy is consistently one-inch it cell number indented on your page from both the left and right sides, keep your designed elements aligned using that same spacing.
Pro tip: I’m a big fan of large graphics or quotes, but occasionally, a good dose of white space is just as crucial. So, incorporating a lot of text, images, quotes, and statistics is great, but you also want to keep everything balanced.
9. Place appropriate calls to action within your ebook.
Now that your content is written and designed, it’s time to optimize it for lead generation, reconversion, and promotion.
Think about how you got here — you clicked on a call-to-action (CTA) in an email, on a social media post, or somewhere else.
A CTA is a link or visual object that entices the visitor to click and arrive at a landing page that will get them further engaged with your company.
converted into leads to get their guatemala cell phone number list hands on your ebook, use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.
For instance, a CTA can lead to another offer, your annual conference’s registration page, or even a product page.
Depending on what this next action is, CTAs can be an in-line rectangle or a full page teasing the next offer (see both images below).
To hyperlink the CTA in your ebook (or any image or text in your ebook) to your destination URL, simply go to Insert >> Hyperlink in PowerPoint.
Note: We’ve even designed 50 customizable calls-to-action in PowerPoint that you can download and use in your ebooks. You can grab them here.
Now, we don‘t have a dedicated CTA template slide in the PowerPoint ebook templates … but it’s still simple.
You just have to duplicate the Header/Subheader slide and customize the copy or add images as needed. You can also go to Insert >> New Slide and work from there.
Pro tip: I‘ve found it‘s ideal to put CTA links between your ebook‘s chapters — or, better yet, at the end of each one or right after the conclusion. But make sure that you’re subtle with your CTAs, as you wouldn’t want to put off your readers.
10. Convert it into a PDF.
Once you‘ve finished writing what happens if you set a minimum bid for facebook ads? your ebook — CTAs and all — it’s time to convert it to the right file type, so it’s transferable from you to your recipient.
To convert your ebook to a PDF, click File >> Save As in the ebook template you have open. Then, under File Format, select PDF and select a destination on your computer for this new file.
